Samantha Grossman

Hi, I'm Samantha Grossman. I'm an assistant media planner at mcgarrybowen and a recent graduate of Syracuse University.

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I, Samantha Grossman, am currently an assistant media planner at mcgarrybowen, and a recent graduate of  Syracuse University's S.I. Newhouse School of Public Communications. I am an Advertising major, minoring in both Marketing and Psychology.My hobbies include social media, photography, reading, television & film, and dancing. I enjoy staying up to date with the latest technology and am very digitally driven. I have a strong presence on the internet due to my passion for social media and love to engage in conversations with people. I have had a lot of experience in the advertising/marketing world through courses and internships. I've been involved in advertising sales, account planning, media buying, strategic development, as well as conducting social media for different brands. Feel free to connect with me through any of my profiles or shoot me an email. Specialties Microsoft Office, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Facebook, Twitter, Tumblr, Google+, MRI+, Simmons, and Photography

Assistant Media Planner at mcgarrybowen

June 2012 - Present | New York

Marketing Representative at 310 Rosemont

October 2009 - Present

• Promote clothing sales at Syracuse University twice a semester • Use different types of social media to advertise upcoming events and sales

Social Media Intern at Brand-Yourself.com

October 2011 - May 2012

• Monitor twitter feeds on a daily basis using the program HootSuite • Engage customers with articles, questions, and advice on personal branding • Increase awareness of BrandYourself using inbound marketing techniques • Create a coherent brand image on other social media forums such as Facebook, Google+ and LinkedIn

Digital Account Intern at Ignite Health

May 2011 - August 2011

• Supported the Senior Account Executive on a number of US and global accounts to launch new products and strengthen existing brands in the fields of Oncology and Infectious Disease • Composed digital briefs, service statements, and client decks for upcoming meetings • Researched, composed, and presented a Pro-Bono idea to top company executives • Participated in strategic brainstorm sessions for 2012 tactical planning

Advertising Sales Intern at Funny or Die

June 2010 - August 2010

• Researched competitors and their current advertisements • Organized master list of upcoming releases to potentially be advertised on the website • Designed a master list of agencies and their representatives for access to clients • Attended advertising sales conference calls and meetings with major clients

College Counselor at Say Yes to Education

October 2009 - January 2010

Syracuse University, S.I. Newhouse School of Public Communications

2008 – 2012

Bachelors of Science

Concentration: Advertising

Activities: Deans List, Alpha Phi- Director of Philanthropy & Member Development Chair

Social Media, Photography, Technology, Television & Film, Fashion